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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is Total Send
Total Send is an affordable, powerful email marketing and newsletter platform, that allows you to create high quality email marketing campaigns to improve your business. Nowadays, businesses of any size need to build a strong relationship with their contacts’ base. Total Send enables you to increase your leads and create subscription forms connected to your lists. Moreover, you can send beautifully designed email newsletters thanks to ready-made templates that you can customize for your brand. With Total Send you take total dispatch control, by scheduling your emails later, creating draft or send on a trigger.
Benefits of using Total Send
Total Send gives you the tools you need to improve your marketing and achieve your goals, thanks to its full-tracking and reporting suite. You can track open rates, clicks, referrals and bounce-rates, in order to understand what works and what doesn’t. At the same time, TotalSend lets your lists clean, by managing bounces and automatically removing problematic emails and unsubscribes.
Why should I use Total Send
Total Send allows you to reach more potential customers and engage your audience through other marketing channels. You can easily share your campaigns on Social Networks, create SMS campaigns in 3 steps and send transactional emails to your contacts’ base, if needed.