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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is Vonage
Vonage is an innovative platform that creates an omnichannel communication center to establish effective connections with leads and clients for better results.
Benefits of using Vonage
Vonage integration platform enables a team to completely transform the customer experience. The service gives access to a comprehensive set of communication channels to connect with clients faster and more effectively.
Why should I use Vonage
With the Vonage integration platform, a business can also manage all conversations and receive unlimited reports to track the effectiveness, audit multiple accounts for further reporting, as well as to use subaccounts. That will make configuration, reporting, and billing process for different projects more simple.
Mercedes-Benz Vans created a type of campaign to decrease lead response rates for achieving a higher sales ratio. Using LeadsBridge and Facebook Lead Ads, Mercedes was able to sold 18% more Vans according to the last year