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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is YMLP
YMLP is an email marketing software that allows you to manage, send & track your email newsletters. Thanks to its easy-to-use email newsletter builder, you can engage your audience by sending beautifully designed, fully responsive messages to your contacts.
Benefits of using YMLP
YMLP allows you to create unlimited opt-in forms, in order to collect more leads via your website. Moreover, you have the ability to manage your lists and contacts, send targeted emails using filters, and much more. The Google analytics integration enables you to track your email marketing results, monitoring opens, link clicks and bounces. With YMLP’s social integration, you can easily share your newsletters on social media and reach a wider audience to expand your brand.
Why should I use YMLP
If you work with a team, thanks to the multi-user access you can manage your email marketing with your employees and partners. By defining their right within the program, you’ll be able to, boost your team’s productivity while keeping your email marketing safe.
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