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What is Apple Calendar
Apple Calendar is a tool designed to help you manage your appointments from your Mac computer or mobile device, in order to stay always focused on what matters for your business without missing a single meeting or opportunity. By sharing the calendar through your iCloud account, you can sync all your devices and be always up-to-date.
Benefits of using Apple Calendar
Apple Calendar enables you to schedule events and set up reminders with just a couple of clicks, visualize meetings, birthdays, maps and other relevant information you need to plan your day. Thanks to its intuitive and user-friendly interface, Apple Calendar allows you to create a new event and have an overview of your entire year, week, month or day.
Why should I use Apple Calendar
With Apple Calendar you can create several calendars. By defaults, in fact, you have “Home” and “Works”, but you can easily create new once that fit for your needs. For this reason, your Calendars are fully customizable, so you can define a different color and name for each one. If you have different Apple devices, Apple Calendar allows you to use the iCloud account, which is included in the app.
What is Instagram Custom Audiences
Instagram Custom Audiences is a type of audience that you can create starting from your existing customers. You can target ads to the public you've created on Facebook, Instagram and Audience Network.
Benefits of using Instagram Custom Audiences
You can create an Instagram Custom Audiences to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. Thanks to Instagram Custom Audiences, the advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.
Why should I use Instagram Custom Audiences
Moreover, you can upload, copy and paste or import your customer list in hash format: this data will be used to find the correspondence between the people on your list and the people on Facebook and Instagram.
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