Streamline your data management process with the Bamboo HR + Instagram Custom Audiences integration

BambooHR is an online human resources (HR) software service designed for small and mid-sized businesses. The software provides small and growing companies with a user-friendly platform where they can migrate data from complex spreadsheets to a modern Human Resource Information System (HRIS) that fits their specific requirements. With this service HR professionals can focus their time and efforts on more important tasks. BambooHR’s Applicant Tracking System (ATS) can administer all aspects of the employee’s life cycle, and provide the necessary personnel visibility using strategic indicators such as retention and turnover.

BambooHR makes hiring and employee management considerably easier and is better than most other HR systems. This is mostly because of its optional applicant tracking system. It displays job openings in a separate tab, where the user gets to see all applications, applicant leads, and select/eliminate applications as they arrive. In a similar way, you can add new job openings with all relevant details such as salary, title, duration, contract type, etc. One way to do this is to use a filtered drop down menu, while the other is to use the system’s special text editor and to add a longer description. Once the list is ready and completed, the users can share it on all social networks or popular job boards to make sure applicants know about them.

Following the concept of traditional HR management, this well-integrated platform provides role-based access to information. The main figures in the system are administrators and managers who are in charge of delegating competence to other users listed on their dashboard. It is exactly them who will be responsible for creating employee profiles, and inserting all related information in their portfolios. When it comes to freshly hired employees, Bamboo HR does an outstanding job as well. New hires receive a special email containing training information, and access to all system files and corporate documents that may be relevant to them. This can save the manager a lot of time as the new user can import their personal information to the system, and establish connections with the other employees.

Instagram Custom Audiences is a type of audience that you can create starting from your existing customers. You can target ads to the public you've created on Facebook, Instagram and Audience Network.

You can create an Instagram Custom Audiences to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. Thanks to Instagram Custom Audiences, the advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.

Moreover, you can upload, copy and paste or import your customer list in hash format: this data will be used to find the correspondence between the people on your list and the people on Facebook and Instagram.