Streamline your data management process with the BigCartel + Instagram Custom Audiences integration

Designed for painters, photographers, crafters, bakers, and authors, Big Cartel supports independents in their endeavor to produce and sell products they believe in, and it does so in an easy-to-access format.

Big Cartel is a web-based, fully hosted software, characterized by the simplicity of its design and easy use with zero transaction fees. The process of adding products, creating discounts, and managing orders and inventory is as smooth as it gets.

BigCartel enables you to build your independent brand with a simple and no-fuss website builder. You can customize your store, from images to colors to fonts and be in total control of how your store looks. Moreover, you'll get access to real-time data and statistics that show you how you can improve your business. A wide set of features allows you to operate and run a store. Tools for search engine optimization, order management, and promotion are included in the basic plan, while stores are designed to be mobile friendly, allowing your customers to shop via tablets and smartphones and mobile app lets you deal with clients directly and handle sales in person.

Instagram Custom Audiences is a type of audience that you can create starting from your existing customers. You can target ads to the public you've created on Facebook, Instagram and Audience Network.

You can create an Instagram Custom Audiences to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. Thanks to Instagram Custom Audiences, the advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.

Moreover, you can upload, copy and paste or import your customer list in hash format: this data will be used to find the correspondence between the people on your list and the people on Facebook and Instagram.