Streamline your data management process with the Bizzabo + Facebook Conversions API integration

Bizzabo is an event tech company that empowers marketers, entrepreneurs and planners to create and manage successful events. Thanks to Bizzabo, running an event is easier than ever. In fact, Bizzabo helps you build effective event marketing programs: by providing a great digital experience for your audience, you can easily manage event registrations and take data-driven decisions by tracking your results.

With Bizzabo you can manage everything that concerns your events in the same platform, create and apply marketing programs that improve the registrants’ engagement. Simply integrate event data with 750+ platforms including Salesforce, Marketo, Hubspot, Pardot and more, in order to follow up your registrants, feed them with useful content, and promote other events to your customers.

Bizzabo takes care about user experience, which lets your team members learn to use the platform quickly, so you can stay focused on management tasks while the system sells out any event faster thanks to automated tools. Moreover, thanks to the session registration management tool, you can finally take session registration into your own hands and take the most out of it.

Facebook Conversions API is a Facebook business tool that allows users to share key Web and offline events or customer actions, directly from its servers to those of Facebook.

Facebook Conversions API works with Facebook Pixel to improve the performance and measurement of Facebook advertising campaigns.

Facebook Conversions API allows users to send web events from their servers directly into Facebook. Moreover, Server Side events are linked to a pixel and are processed as browser pixel events. This means that server-side events are used in the measurement, reporting, and optimization in the same way as browser pixel events.