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What is Braintree
Braintree is an online payment gateway that is designed to make payments easier. The platform offers the global commerce tools people need to build businesses, accept payments, and enable commerce for their users. It lets companies build their own experiences and then scale their businesses around the world. Through Braintree, merchants in more than 40 countries worldwide can accept, split, and enable payments in more than 130 currencies.
Benefits of using Braintree
Since 2013, it has been part of the PayPal network, giving it a greater position to help change the way people do their payments online through stellar support, innovative concepts, and simple processes. With Braintree integration, users have access to a global market with over 40 countries covered and more than 130 currencies supported while enjoying other benefits such as settlement and fraud protection. Best of all, there are no foreign exchange or cross-border fees involved. And with the Drop-in UI, users get to start accepting payments almost as quickly as that next great idea comes up. This UI is a sleek, ready-made payment UI for accepting cards, or even PayPal in the app or website. Once completed, the client code obtains a payment method nonce for use on your server.
Why should I use Braintree
Users get also to tailor their checkout flows any way they would like while remaining compliant with PCI SAQ A through Braintree’s easy-to-use payment APIs for app or web that provides unrestricted potential and an adaptive and more secure system that complies with the standards. Its latest security feature, Hosted Fields, lets the users maintain control over their web checkout while creating the necessary iframes to alleviate security concerns brought about by PCI requirements. Users can also easily bring your data into or out of the system anytime, while through Braintree Vault, they can keep sensitive data stored on a secure system the platform provides so the business can stay PCI-compliant. It also offers the benefit of reducing hassle of re-entering payment information of their customers each time they want to make a purchase.
What is Facebook Conversions API
Facebook Conversions API is a Facebook business tool that allows users to share key Web and offline events or customer actions, directly from its servers to those of Facebook.
Benefits of using Facebook Conversions API
Facebook Conversions API works with Facebook Pixel to improve the performance and measurement of Facebook advertising campaigns.
Why should I use Facebook Conversions API
Facebook Conversions API allows users to send web events from their servers directly into Facebook. Moreover, Server Side events are linked to a pixel and are processed as browser pixel events. This means that server-side events are used in the measurement, reporting, and optimization in the same way as browser pixel events.
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