Generate more leads with the CalDav + Adobe Campaign integration

CalDav is an internet standard and protocol that allows a client (like a mobile phone) to access scheduling information and calendars on a remote server through WebDAV.

CalDav enables you to manage and sync your appointments with time alerts directly from your device, notwithstanding your email configuration.

Moreover CalDav allows multiple client access to the same information thus allowing cooperative planning and information sharing. Many server and client applications support the protocol. Extensions to CalDav for automated scheduling are also standardized.

Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.

With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.

Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.