Streamline your data management process with the Callexa Feedback + Instagram Custom Audiences integration

Callexa allows you to analyze and measure customer sentiment using modern one-click surveys based on the Net Promoter® Score (NPS), which allow you to measure the willingness of customers to recommend their friends or colleagues to your business.

In this way, the client puts his credibility into play, which translates into more accurate evaluations than impersonal assessments. The NPS is already used by many reputable companies and has been shown to achieve higher response rates than normal survey methods.

In addition, Callexa offers customizable survey templates. All survey models are optimized for shipping and compatible with most email clients, webmail services or web browsers. Adapt Callexa models to your needs with customized text blocks, colors and your company logo. No script, so easy. In addition, you can add optional follow-up questions and tag ratings for more detailed feedback.

Instagram Custom Audiences is a type of audience that you can create starting from your existing customers. You can target ads to the public you've created on Facebook, Instagram and Audience Network.

You can create an Instagram Custom Audiences to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. Thanks to Instagram Custom Audiences, the advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.

Moreover, you can upload, copy and paste or import your customer list in hash format: this data will be used to find the correspondence between the people on your list and the people on Facebook and Instagram.