Streamline your data management process with the Contactually + checkout on Instagram integration

Contactually is an easy to use CRM solution, suitable for lead generation purposes, with marketing automation and email marketing capabilities. It is recommended for small and midsized business as well as for freelancers. Contactually is strongly focused on discovering who are the best opportunities for your business. For this purpose, Contactually provides tools to grow and nurture the relationships with your leads and customers.

Connecting your inbox with the CRM, Contactually will help you to send the right message to the right person at the right time. Once you’ve uploaded your entire contacts database, you can organize it splitting up your main list, based on the value that each relationship has for your business. To do this, you can use the “Buckets”, a sort of funnels that you can use to organize your contacts. At this point, you can set up some reminders that will notify you when it’s time to get in touch with people contained into a bucket.

The Email Marketing system provided by Contactually is called “Scalemail”. It allows you to send bulk emails, customizing each messages to suit your needs and stay top of mind. A great feature offered by “Scalemail” is an option that allows you to select fading away contacts in a bulk, in order to reconnect and re-engage with them. Obviously, you can also select an entire bucket. Contactually also provides dozens of customizable email templates, in order to give your email a professional and stunning look, optimizing them for mobile devices as well.

Checkout on Instagram is an "in-app" payment system, which would allow Instagram to be compared to a real eCommerce site. The checkout function enables users to purchase without ever leaving the Instagram app, creating a simplified and two-touch process to convert Instagram followers directly into loyal customers.

With checkout on Instagram, customers can make a simple tap to view a product from an affordable post and then continue the payment process, all within Instagram. All they have to do is enter their name, email, billing information, and shipping address, only the first time they checkout.

The ability to guide the audience from browsing to buying in a few quick touches has a significant impact on the conversion rate as it creates a unique experience for customers. Furthermore, checkout on Instagram ensures that brands do not have access to valuable customer data (such as emails) since all communications are managed by Instagram rather than by the brand directly, avoiding excessive data dissemination.