Streamline your data management process with the Contactually + Facebook Conversions API integration

Contactually is an easy to use CRM solution, suitable for lead generation purposes, with marketing automation and email marketing capabilities. It is recommended for small and midsized business as well as for freelancers. Contactually is strongly focused on discovering who are the best opportunities for your business. For this purpose, Contactually provides tools to grow and nurture the relationships with your leads and customers.

Connecting your inbox with the CRM, Contactually will help you to send the right message to the right person at the right time. Once you’ve uploaded your entire contacts database, you can organize it splitting up your main list, based on the value that each relationship has for your business. To do this, you can use the “Buckets”, a sort of funnels that you can use to organize your contacts. At this point, you can set up some reminders that will notify you when it’s time to get in touch with people contained into a bucket.

The Email Marketing system provided by Contactually is called “Scalemail”. It allows you to send bulk emails, customizing each messages to suit your needs and stay top of mind. A great feature offered by “Scalemail” is an option that allows you to select fading away contacts in a bulk, in order to reconnect and re-engage with them. Obviously, you can also select an entire bucket. Contactually also provides dozens of customizable email templates, in order to give your email a professional and stunning look, optimizing them for mobile devices as well.

Facebook Conversions API is a Facebook business tool that allows users to share key Web and offline events or customer actions, directly from its servers to those of Facebook.

Facebook Conversions API works with Facebook Pixel to improve the performance and measurement of Facebook advertising campaigns.

Facebook Conversions API allows users to send web events from their servers directly into Facebook. Moreover, Server Side events are linked to a pixel and are processed as browser pixel events. This means that server-side events are used in the measurement, reporting, and optimization in the same way as browser pixel events.