Generate more leads with the Crowdcast + checkout on Instagram integration

Crowdcast is a live video platform designed to collect with your audience through webinars, interviews, summits and more. Most webinar platforms don’t have a separate question section; you have to root through comments to see specific questions that attendees have asked throughout the live stream. Not only does Crowdcast have a separate question section, but it allows attendees to ask questions ahead of time, vote on questions, and see each question on the screen as it’s being answered.

With Crowdcast you can easily create Polls to interact with your audience and turn the webinar into a 2-way conversation. They gauge the interest of your audience on certain topics and require less of people than leaving questions and comments. You can set up polls ahead of time so attendees can begin answering the questions after they register, or you can create a poll while your webinar is live and ask attendees to weigh in with their feedback. Crowdcast also makes it easy for attendees to leave feedback and interact with each other in the Comment section on the right side of the window. And, because it’s separate from the Questions & Topics section, you can minimize the comment section as you’re hosting to cut back on distractions.

Crowdcast not only allows you to include a button for your call-to-action, but it places the button front and center on the screen. By placing the call-to-action in a prominent place, you’re able to call attention to it and easily point your audience to a sales page or link to another helpful resource. Whether you’re offering a new product or you’re sharing helpful information, you often want to include a call-to-action somewhere in your webinar window and direct your viewers to another page.

Checkout on Instagram is an "in-app" payment system, which would allow Instagram to be compared to a real eCommerce site. The checkout function enables users to purchase without ever leaving the Instagram app, creating a simplified and two-touch process to convert Instagram followers directly into loyal customers.

With checkout on Instagram, customers can make a simple tap to view a product from an affordable post and then continue the payment process, all within Instagram. All they have to do is enter their name, email, billing information, and shipping address, only the first time they checkout.

The ability to guide the audience from browsing to buying in a few quick touches has a significant impact on the conversion rate as it creates a unique experience for customers. Furthermore, checkout on Instagram ensures that brands do not have access to valuable customer data (such as emails) since all communications are managed by Instagram rather than by the brand directly, avoiding excessive data dissemination.