Generate more leads with the Crowdcast + Zoho Campaigns integration

Crowdcast is a live video platform designed to collect with your audience through webinars, interviews, summits and more. Most webinar platforms don’t have a separate question section; you have to root through comments to see specific questions that attendees have asked throughout the live stream. Not only does Crowdcast have a separate question section, but it allows attendees to ask questions ahead of time, vote on questions, and see each question on the screen as it’s being answered.

With Crowdcast you can easily create Polls to interact with your audience and turn the webinar into a 2-way conversation. They gauge the interest of your audience on certain topics and require less of people than leaving questions and comments. You can set up polls ahead of time so attendees can begin answering the questions after they register, or you can create a poll while your webinar is live and ask attendees to weigh in with their feedback. Crowdcast also makes it easy for attendees to leave feedback and interact with each other in the Comment section on the right side of the window. And, because it’s separate from the Questions & Topics section, you can minimize the comment section as you’re hosting to cut back on distractions.

Crowdcast not only allows you to include a button for your call-to-action, but it places the button front and center on the screen. By placing the call-to-action in a prominent place, you’re able to call attention to it and easily point your audience to a sales page or link to another helpful resource. Whether you’re offering a new product or you’re sharing helpful information, you often want to include a call-to-action somewhere in your webinar window and direct your viewers to another page.

Zoho Campaigns is a marketing solution for Email Marketing and Social Media Campaigns. As a part of Zoho CRM solution, Zoho Campaigns also integrates CRM features and contact list management. It is available as a single add-on with a pricing plan based on different models: pay as use or monthly subscription.

Zoho Campaigns is a great solution for creating and managing Email Marketing campaigns, performing A/B tests too. The drag and drop builder helps you to design beautiful email messages, thanks to a lot of customization features, in order to perfectly match the email’s layout with your brand. Through an advanced Contact List Management feature, you can easily segment your contacts, splitting up leads, prospect and customers. For a better management of the whole contact list, we recommend to integrate Zoho Campaigns with Zoho CRM, in order to keep track of all the activities, including deals, tasks and sales.

You can also use one of the third party services integrated with Zoho Campaigns to import contacts into your lists. Otherwise, you can import them manually or via a CSV/Google Spreadsheets file. Zoho Campaigns offers an autoresponder and an automate follow-up feature, useful for both welcome emails and lead nurture programs. With the Social Media Campaigns feature, you can create landing pages on Facebook to engage your customers and new visitors as well, create and schedule social media posts, and measure the performances of your social media campaigns.