Generate more leads with the CSV Online File + Oracle Responsys integration

A CSV file is a type of file used to store your contacts data from different sources, such as your email marketing software, CRM, etc. For example, by downloading a CSV file of your leads, you can upload these data on other tools in order to better manage your follow up and sales processes. CSVs contain information separated by commas, saved in a .csv format.

CSV files can be used with any spreadsheet program, such as Microsoft Excel, Open Office Calc, or Google Spreadsheets. However, with CSVs you can’t define or save cells, columns, or rows. Moreover, you can’t save formulas.

CSVs are also used for managing ecommerces for importing and exporting product, customer, and order information.

Oracle Responsys is a marketing platform designed to create a personalized customer experience through different channels.Nowadays, in order to increase your marketing results, you need to make your marketing message relevant to the people you address. Moreover, you can’t use only one marketing channel for delivering your offers. People browse the web through Facebook, Twitter, Youtube.

That’s why Responsys is different than other CRM. First of all, with Responsive you can create cross-channel customer experiences, by reaching them through different platforms.

Responsys allows you to get the data you need to create precisely targeted audiences and deliver the right advertising and content to different buyer personas. By doing so, you’ll be able to improve the engagement with your audience and, consequently, increase conversions and sales, by sending the right offer to the right people. With Responsive you can scale your business, by getting the insights you need in order to understand which strategy works better for you, and achieve your goals.