Automatically create audiences from Cubrid with the Snapchat Custom Audience integration

CUBRID is engineered as a completely free, open-source relational database management engine, with built-in enterprise-grade features. CUBIRD provides unique powerful features, such as object-oriented database elements relations, data sharing, a native middleware broker, high-performance data caching, customizable and extendible globalization support.

Not the least, it provides a high level of SQL compatibility with MySQL and other known databases. It has a convenient and intuitive Graphical User Interface (GUI) and provides powerful tools to manage the databases, brokers, execute queries and view their results, and many more.

CUBRID is open-source and this mean that you may freely use it, improve it and distribute it. Feel free to add your own tools and drivers or request new ones for your requirements : the community may already have an answer for you or maybe the core development team may include it into the roadmap.

Snapchat Custom Audiences allows you to reach specific Snapchatters based on customer data you’ve gathered. You can create two types of audience:

Snap Audience Match: Audiences are built directly from your customer lists of emails or device ids. With SAM Audiences you’ll be able to easily upload your customer lists, get audience insights, edit or delete audiences, and create lookalikes from your uploaded data.

Lookalike Audience: Consist of Snapchatters who are likely to be interested in your business. You will be able to create a Lookalike Audience if you have already uploaded a SAM Audience. With this kind of audience, you’ll be able to choose the audience size and select a country for the lookalike. But pay attention, at this time only the select countries are available for Lookalike Audience.