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What is Database
A database is an organized collection of structured information or data, generally stored electronically in a computer system.
Benefits of using Database
An essential benefit of using databases is the security of having control from a database management system (DBMS). Together, the data and the DBMS and the applications associated with them are referred to as database systems, often abbreviated to databases only.
Why should I use Database
The data within the most common types of databases in operation today is typically modeled in rows and columns in a series of tables to make data processing and querying efficient. The data can, therefore, be easily accessed, managed, modified, updated, checked, and organized. Most databases use structured query language (SQL) to write and query data, which is undoubtedly an excellent reason to use this technology.
What is Facebook Conversions API
Facebook Conversions API is a Facebook business tool that allows users to share key Web and offline events or customer actions, directly from its servers to those of Facebook.
Benefits of using Facebook Conversions API
Facebook Conversions API works with Facebook Pixel to improve the performance and measurement of Facebook advertising campaigns.
Why should I use Facebook Conversions API
Facebook Conversions API allows users to send web events from their servers directly into Facebook. Moreover, Server Side events are linked to a pixel and are processed as browser pixel events. This means that server-side events are used in the measurement, reporting, and optimization in the same way as browser pixel events.
The SpHear Speech & Hearing Clinic is a state-of-the-art clinic with many patients. Thanks to LeadsBridge and Facebook Custom Audience, their campaign has increased the conversion rate up to 25%