Streamline your data management process with the Database + VerticalResponse integration

A database is an organized collection of structured information or data, generally stored electronically in a computer system.

An essential benefit of using databases is the security of having control from a database management system (DBMS). Together, the data and the DBMS and the applications associated with them are referred to as database systems, often abbreviated to databases only.

The data within the most common types of databases in operation today is typically modeled in rows and columns in a series of tables to make data processing and querying efficient. The data can, therefore, be easily accessed, managed, modified, updated, checked, and organized. Most databases use structured query language (SQL) to write and query data, which is undoubtedly an excellent reason to use this technology.

Vertical Response is an email marketing tool that allows you to easily connect with your contacts’ base through emails and social networks, in order to improve your business and increase conversions. Vertical Response, in fact, enables businesses of any size to create emails and social posts that engage your audience and track your results. Thanks to its easy-to-use editor, you can send beautifully designed emails and social posts without effort that engage people.

With Vertical Response you can increase your leads and subscribers, using the landing page creation tool. Once the leads subscribe to your list, you can set up automated follow up emails, in order to reach them immediately when they opt-in. Then, you can nurture them in order to increase their engagement and - consequently - improve conversion rates.

Vertical Response allows you to create autoresponders and email series, so you can focus on what really matters on your business. Moreover, the A/B testing tool enables you to find out the elements that boost your emails’ click and open rates.