Generate more leads with the Ecwid + checkout on Instagram integration

Ecwid is a "software as a service" tool used by companies to build an online store. With Ecwid, users can create catalogs online using intuitive creation functionality.

Unlike other similar solutions, Ecwid does not require users to create a new eCommerce website, but rather to create an online store that they can add to their website.

Ecwid can be incorporated not only on the website but also on the blog. With a unified control panel, all Ecwid showcases are synchronized and easy to manage.

Checkout on Instagram is an "in-app" payment system, which would allow Instagram to be compared to a real eCommerce site. The checkout function enables users to purchase without ever leaving the Instagram app, creating a simplified and two-touch process to convert Instagram followers directly into loyal customers.

With checkout on Instagram, customers can make a simple tap to view a product from an affordable post and then continue the payment process, all within Instagram. All they have to do is enter their name, email, billing information, and shipping address, only the first time they checkout.

The ability to guide the audience from browsing to buying in a few quick touches has a significant impact on the conversion rate as it creates a unique experience for customers. Furthermore, checkout on Instagram ensures that brands do not have access to valuable customer data (such as emails) since all communications are managed by Instagram rather than by the brand directly, avoiding excessive data dissemination.