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What is Facebook Commerce Manager
Facebook Commerce Manager is a set of tools used to help merchants sell products and manage their business on Facebook and Instagram.
Benefits of using Facebook Commerce Manager
Whether you run a small Facebook page store or work with an e-commerce partner like Shopify to more easily manage your entire inventory on Instagram, you can use Facebook Commerce Manager. This new Facebook feature will allow you to manage your sales and your inventory and monitor payments, get detailed information about your customers and the products they love and last but not least you will be able to offer protection on the purchases that your customers will.
Why should I use Facebook Commerce Manager
Among the benefits that we can find in the use of Facebook Commerce Manager, we will find the possibility to be able to control who can access the information inherent to your activity, or, the possibility to assign the permissions to the people that work with you.
What is Facebook Conversions API
Facebook Conversions API is a Facebook business tool that allows users to share key Web and offline events or customer actions, directly from its servers to those of Facebook.
Benefits of using Facebook Conversions API
Facebook Conversions API works with Facebook Pixel to improve the performance and measurement of Facebook advertising campaigns.
Why should I use Facebook Conversions API
Facebook Conversions API allows users to send web events from their servers directly into Facebook. Moreover, Server Side events are linked to a pixel and are processed as browser pixel events. This means that server-side events are used in the measurement, reporting, and optimization in the same way as browser pixel events.
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