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What is Facebook Commerce Manager
Facebook Commerce Manager is a set of tools used to help merchants sell products and manage their business on Facebook and Instagram.
Benefits of using Facebook Commerce Manager
Whether you run a small Facebook page store or work with an e-commerce partner like Shopify to more easily manage your entire inventory on Instagram, you can use Facebook Commerce Manager. This new Facebook feature will allow you to manage your sales and your inventory and monitor payments, get detailed information about your customers and the products they love and last but not least you will be able to offer protection on the purchases that your customers will.
Why should I use Facebook Commerce Manager
Among the benefits that we can find in the use of Facebook Commerce Manager, we will find the possibility to be able to control who can access the information inherent to your activity, or, the possibility to assign the permissions to the people that work with you.
What is Instagram Custom Audiences
Instagram Custom Audiences is a type of audience that you can create starting from your existing customers. You can target ads to the public you've created on Facebook, Instagram and Audience Network.
Benefits of using Instagram Custom Audiences
You can create an Instagram Custom Audiences to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. Thanks to Instagram Custom Audiences, the advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.
Why should I use Instagram Custom Audiences
Moreover, you can upload, copy and paste or import your customer list in hash format: this data will be used to find the correspondence between the people on your list and the people on Facebook and Instagram.
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