Streamline your data management process with the Facebook Marketplace Ads + Instagram Custom Audiences integration

Thanks to Facebook Marketplace Ads you can now extend Facebook ads from the News Feed to the Marketplace to achieve your goals where people shop. People will see your ads along with other relevant products and services in the Marketplace and will have the option to click on your website or app to get more information.

Using Facebook Marketplace Ads you will use the ad management tool to design and create your ad and you can set your budget for your ads. In addition, you will be able to use automatic placements for your ad, so that it can be viewed on Marketplace, News Feeds, Instagram and Messenger.

People will be able to see your ad when they use the Facebook app on their phones to make purchases on the Marketplace. Your ad will appear with other relevant products and services on the Marketplace, so customers interested in your business will be able to click on your website or app to get more information about your business.

Instagram Custom Audiences is a type of audience that you can create starting from your existing customers. You can target ads to the public you've created on Facebook, Instagram and Audience Network.

You can create an Instagram Custom Audiences to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. Thanks to Instagram Custom Audiences, the advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.

Moreover, you can upload, copy and paste or import your customer list in hash format: this data will be used to find the correspondence between the people on your list and the people on Facebook and Instagram.