Automatically sync your leads with the Gmail Custom HTML Ads + Instagram Custom Audiences integration

Gmail Ads are a “display campaign”, with added features such as custom targeting parameters, keywords, embedded videos, forms, call-to-action click options, with the freedom to apply your branding and creative style. To maximise your ad effectiveness and to utilise the flexible features for customisation for lead generation, you should use the Gmail Custom HTML Ads. They will require some coding, so may cost you some development fees, but it may be worth it.

If you’ve ever been faced with the challenge of marketing a product that many people don’t yet know exists or know they need, you’ll know that PPC isn’t always the best way to start! Gmail Sponsored Promotions (GPS), on the other hand, are perfect for this situation because they can drive awareness. You could target your ideal audience by demographic and interests, and related keywords to things they might be interested in. It’s a very broad-brush approach but it’s a great first step for building awareness, which could lead to generating more traffic to your site where you can build remarketing lists and lookalike audiences making your targeting narrower and more precise. Including your phone number in the expanded ad unit is a great way to generate phone calls as a result of the ad. Simply include your phone number in your ad creative or in the accompanying content. Use a unique phone number generated by call-tracking software, so you can track any calls that are generated from your GSPs.

Using the custom HTML ad format, you can embed videos within your expanded ad unit. This is ideal for targeting new audiences and generating awareness, as asking the user to watch a video which is already within the ad unit is much lower commitment than asking them to click directly through to your website. If your product or service is quite unknown and a demonstration or video helps explain the concept then using video in this ad format might also help conversion rates once the user eventually lands on your site.

Instagram Custom Audiences is a type of audience that you can create starting from your existing customers. You can target ads to the public you've created on Facebook, Instagram and Audience Network.

You can create an Instagram Custom Audiences to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. Thanks to Instagram Custom Audiences, the advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.

Moreover, you can upload, copy and paste or import your customer list in hash format: this data will be used to find the correspondence between the people on your list and the people on Facebook and Instagram.