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What is Google BigQuery
Google BigQuery is a cloud-based enterprise data warehouse designed to provide lightning-fast SQL queries and interactive analysis of huge datasets. Google BigQuery has machine learning abilities and can process read-only data.
Benefits of using Google BigQuery
Google BigQuery is cost-effective and easy to scale. It offers a pay-as-you-go cost model. This means you pay according to the amount of data you stored in the service and processed by each query you run. Google BigQuery allows you to use SQL queries to create and test machine learning models. In addition, it is also a managed service that runs automatically, giving you time to focus on other things.
Why should I use Google BigQuery
Google BigQuery offers robust monitoring, logging, and alerting. This is done through the Cloud Audits logs. Google BigQuery has the capacity to serve as a repository for logs coming from applications or services through cloud logging. Google Cloud Public Datasets provides an enormous data repository of over 200 popular public datasets from various industries.
What is Facebook Conversions API
Facebook Conversions API is a Facebook business tool that allows users to share key Web and offline events or customer actions, directly from its servers to those of Facebook.
Benefits of using Facebook Conversions API
Facebook Conversions API works with Facebook Pixel to improve the performance and measurement of Facebook advertising campaigns.
Why should I use Facebook Conversions API
Facebook Conversions API allows users to send web events from their servers directly into Facebook. Moreover, Server Side events are linked to a pixel and are processed as browser pixel events. This means that server-side events are used in the measurement, reporting, and optimization in the same way as browser pixel events.
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