Streamline your data management process with the IBM Informix + Instagram Custom Audiences integration

IBM Informix is a secure embeddable database, optimized for OLTP, IoT and is forging new frontiers with its unique ability to seamlessly integrate SQL, NoSQL/JSON, time series and spatial data. Reliability, flexibility, ease of use, and low total cost of ownership make Informix the best in class enterprise database available in the market.

IBM Informix is a single platform that can power OLTP and OLAP workloads and successfully meet service-level agreements (SLAs) for each. Provides one of the industry’s widest sets of options for keeping data available at all times, including zero downtime for maintenance.

Informix has a small footprint, a silent install, and self-managing capabilities that make it ideal as an embedded data management solution.

Instagram Custom Audiences is a type of audience that you can create starting from your existing customers. You can target ads to the public you've created on Facebook, Instagram and Audience Network.

You can create an Instagram Custom Audiences to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. Thanks to Instagram Custom Audiences, the advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.

Moreover, you can upload, copy and paste or import your customer list in hash format: this data will be used to find the correspondence between the people on your list and the people on Facebook and Instagram.