Streamline your data management process with the involve.me + Instagram Custom Audiences integration

involve.me is a user engagement platform that helps companies to create personalized interactions with customers.

involve.me reinvent the customer experience by allowing e-commerce stores and digital marketers to easily create personalized interactions at every stage of the customer's journey, so they can acquire and retain the customers involved.

Customers such as Universal Pictures, Salesforce or Bloomberg use involve.me to create and integrate interactive content for any point in their channeling, from lead acquisition and qualification to customer satisfaction measurement.

Instagram Custom Audiences is a type of audience that you can create starting from your existing customers. You can target ads to the public you've created on Facebook, Instagram and Audience Network.

You can create an Instagram Custom Audiences to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. Thanks to Instagram Custom Audiences, the advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.

Moreover, you can upload, copy and paste or import your customer list in hash format: this data will be used to find the correspondence between the people on your list and the people on Facebook and Instagram.