Generate more leads with the Mailchimp + Twilio integration

Mailchimp is a leading email marketing platform designed to grow your business and make more sales. Mailchimp’s tools allow you to create highly professional email marketing campaigns effortlessly.

With Mailchimp you can easily grow your mailing list, by creating your own opt-in forms and install them on your website or blog. Once leads subscribe to your list, you can nurture them with newsletters and drip email campaigns. Mailchimp allows you to run your email marketing on autopilot. Just set up your autoresponder to send periodic emails to your subscribers based on time and actions.

Mailchimp allows you to understand the success of your campaigns, monitoring the click and open rates of your emails, to find out what works and what doesn't. Moreover, with Mailchimp, you can control your marketing automation, allowing you to engage the base of your contacts with the goal of increasing conversions and monitoring results, which is essential to increase the results of your business.

Twilio is a cloud communication platform designed for businesses and developers who want to build SMS, Voice, VoIP and Messaging applications through web service APIs.

Twilio platform includes many tools: Twilio Voice, Twilio SMS, Twilio Client, and more. While Twilio Voice is a tool specifically designed to let applications receive and send phone calls, Twilio SMS enables applications to receive and send SMS. Moreover, Twilio Client allows every browser, phone or tablet supported by WebRTC technology to make VoIP calls.

Twilio also provides a simple and powerful APIs that allow everyone to create software products that communicate with the the entire world. Thanks to APIs, you can add messaging, voice, video and authentication in your software, with the programming language and the code you already use. Twilio also enables you to make apps exchange pictures and messages via SMS.