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What is Memberful
Memberful is a professional membership software used by the web creators, helping them sell memberships to their audience. Memberful makes it easy to sell memberships to your audience. Whether you’re writing a paid email newsletter, producing a podcast, or selling an online course, it’s simple to design your plan, add a purchase link to your site, and have your customers sign up.
Benefits of using Memberful
Memberful gives them complete control over their membership program, including building and maintaining their own website, providing customer service, and integrating with best in class third-party tools like WordPress and MailChimp.
Why should I use Memberful
The company was founded in 2013 with a goal to help independent businesses across the web to thrive with a sustainable business model.
What is Facebook Custom Audiences
Facebook Custom Audiences are an ad targeting option that allows you to reach a defined group of users with your ads. By targeting a Custom Audience, advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.
Benefits of using Facebook Custom Audiences
The Facebook Custom Audiences allows you to reach and reconnect with customers you already know through Facebook Ads. A personalized audience is a list, or group, created by Facebook, based on people who have previously shown interest in your website, company, product, app or services.
Why should I use Facebook Custom Audiences
With Facebook Custom Audiences it is also possible to create a Facebook Custom Audiences of people uploading a customer list (CSV file). By doing so, businesses can reach their leads and clients while they are browsing on Facebook, in order to run a nurturing campaign and offers, with the aim to increase their customers' lifetime value.
The goal of the Hyperbits campaigns was to create interest in the brand and products through lead magnets. Thanks to LeadsBridge and Facebook Lead Ads, Hyperbits was able to improve their ROI up to 255%