Generate more leads with the Microsoft SQL Server + Ford Direct integration

Microsoft SQL Server is a relational database management system, or RDBMS, that supports the impact of transaction operations, business intelligence and analytics in corporate IT environments. It is one of the three market-leading database technologies, along with Oracle Database and IBM DB2. Like another RDBMS software, Microsoft SQL Server is based on SQL, a database standardized programming database and querying the data they contain. SQL Server is linked to a Transact-SQL (T-SQL), a Microsoft SQL implementation that adds a series of programming extensions that are proprietary to the standard language.

Security & Compliance: Protect data at rest and in motion with a database that has the least vulnerabilities of any major platform for six years running in the NIST vulnerabilities database. Security innovations in SQL Server 2017 help secure data for mission-critical workloads with a layers of protection security approach, adding Always Encrypted technology along with row-level security, dynamic data masking, transparent data encryption (TDE), and robust auditing.

The business intelligence helps you scale your business intelligence models, enrich your data, and ensure quality and accuracy with a complete BI solution. SQL Server Analysis Services help you build comprehensive, enterprise-scale analytic solutions benefiting from the lightning-fast performance of in-memory built into the tabular model. You can build intelligent applications with SQL Server Machine Learning Services using R and Python. Move beyond reactive and into predictive and prescriptive analytics by performing advanced analytics directly within the database. By using multi-threading and massively parallel processing, you’ll gain insights faster than using open source R and Python alone.

Ford Direct CRM is an intelligent and intuitive CRM for dealerships, that enables you to easily manage back end and front-end activities of your business. Connect with your audience Ford Direct CRM helps you connect with your customers and prospects, by creating email marketing campaigns or sending them text messages to encourage their response and increase conversions.

anage your sales process Ford Direct CRM allows you to manage your entire sales process, defining tasks, pipelines and activities that better fit your clients’ needs. Manage your leads from multiple sources Ford Direct allows you to manage leads from different sources by using a single platform, helping you clarify all your marketing activities. By handling your sales process, you’ll be finally able to focus on what really matters for your business: sell cars.

Ford Motor Company integration Ford Direct is directly integrated with Ford Motor Company and other FordDirect marketing services.