Generate more leads with the Microsoft SQL Server + VerticalResponse integration

Microsoft SQL Server is a relational database management system, or RDBMS, that supports the impact of transaction operations, business intelligence and analytics in corporate IT environments. It is one of the three market-leading database technologies, along with Oracle Database and IBM DB2. Like another RDBMS software, Microsoft SQL Server is based on SQL, a database standardized programming database and querying the data they contain. SQL Server is linked to a Transact-SQL (T-SQL), a Microsoft SQL implementation that adds a series of programming extensions that are proprietary to the standard language.

Security & Compliance: Protect data at rest and in motion with a database that has the least vulnerabilities of any major platform for six years running in the NIST vulnerabilities database. Security innovations in SQL Server 2017 help secure data for mission-critical workloads with a layers of protection security approach, adding Always Encrypted technology along with row-level security, dynamic data masking, transparent data encryption (TDE), and robust auditing.

The business intelligence helps you scale your business intelligence models, enrich your data, and ensure quality and accuracy with a complete BI solution. SQL Server Analysis Services help you build comprehensive, enterprise-scale analytic solutions benefiting from the lightning-fast performance of in-memory built into the tabular model. You can build intelligent applications with SQL Server Machine Learning Services using R and Python. Move beyond reactive and into predictive and prescriptive analytics by performing advanced analytics directly within the database. By using multi-threading and massively parallel processing, you’ll gain insights faster than using open source R and Python alone.

Vertical Response is an email marketing tool that allows you to easily connect with your contacts’ base through emails and social networks, in order to improve your business and increase conversions. Vertical Response, in fact, enables businesses of any size to create emails and social posts that engage your audience and track your results. Thanks to its easy-to-use editor, you can send beautifully designed emails and social posts without effort that engage people.

With Vertical Response you can increase your leads and subscribers, using the landing page creation tool. Once the leads subscribe to your list, you can set up automated follow up emails, in order to reach them immediately when they opt-in. Then, you can nurture them in order to increase their engagement and - consequently - improve conversion rates.

Vertical Response allows you to create autoresponders and email series, so you can focus on what really matters on your business. Moreover, the A/B testing tool enables you to find out the elements that boost your emails’ click and open rates.