Generate more leads with the Ontraport + Lead Metadata (real estate) integration

Ontraport is an integrated all-in-one platform that offers essential business features, including a powerful CRM system, marketing automation, WordPress hosting, and a business automation suite.

Ontraport offers entrepreneurs around a system that can manage leads, customer relationships, sales and more. Used by customers in 63 countries around the world, Ontraport offers intelligent automation for companies in different industries because everything is on one platform.

Thanks to Ontraport entrepreneurs can automate their business, moreover, Ontraport helps users to add more value to their world and significantly reduce the burden that technology entails.

Lead Metadata is a standard format used in Real Estate market. Nowadays a lot of people search for buying homes online. In order to supply this online demand, lead generation websites were born with the aim to connect potential customers to real estate agents.

Lead Metadata has been developed to to identify a unique format for leads’ information, prescribing a way to transport prospects’ data (email, telephone number, etc.) from vendors (such as a real-estate search portals), to consumers (including real estate CRMs). The problem is that, when a software can’t load the leads’ information properly, it’s not possible for real estate agents to manage such data.

Thanks to Lead Metadata, the market players can get the leads from the major lead generation websites and automatically extract the information they need, in order to better manage their leads through their CRMs/email marketing softwares.