Streamline your data management process with the Oracle Call Interface + Lead Metadata (real estate) integration

The Oracle Call Interface (OCI) is an application programming interface (API) that allows applications written in C to interact with one or more Oracle Servers. OCI gives your programs the capability to perform the full range of database operations that are possible with Oracle8 Server, including SQL statement processing and object manipulation.

Data Guard provides the management, monitoring, and automation software to create and maintain one or more synchronized copies of a production database to protect Oracle data from failures, disasters and data corruptions. Moreover Oracle Advanced Analytics execute powerful computations to the database resulting in dramatic improvements in information discovery, scalability, security, and savings.

Oracle Label Security uses row level data classifications to enforce access controls restricting users to only the data they are allowed to access. It enables organizations to control their operational and storage costs by enabling data with different levels of sensitivity to co-mingle within the same database.

Lead Metadata is a standard format used in Real Estate market. Nowadays a lot of people search for buying homes online. In order to supply this online demand, lead generation websites were born with the aim to connect potential customers to real estate agents.

Lead Metadata has been developed to to identify a unique format for leads’ information, prescribing a way to transport prospects’ data (email, telephone number, etc.) from vendors (such as a real-estate search portals), to consumers (including real estate CRMs). The problem is that, when a software can’t load the leads’ information properly, it’s not possible for real estate agents to manage such data.

Thanks to Lead Metadata, the market players can get the leads from the major lead generation websites and automatically extract the information they need, in order to better manage their leads through their CRMs/email marketing softwares.