Discover all the possible integrations for Lead Metadata (real estate)
Lead Metadata (real estate)

Discover all the possible integrations for Lead Metadata (real estate)

Connect Lead Metadata (real estate) with your favorite tool in a few clicks. Choose between over 380 integrations to get the most out from your Lead Metadata (real estate) data.

Real Estate Lead Metadata is a specification that provides a path to transfer lead information from lead generating sources such as websites and portals to downstream clients like CRMs. With Lead Metadata integration, real estate businesses get the ability to embed lead information transparently into a human-readable email using HTML meta tags. The latest version of Lead Metadata revolves around transporting new lead events.

Real estate businesses can integrate Lead Metadata into their technology infrastructure to ensure they are acquiring accurate information about their leads through a variety of sources. It is an industry-standard which has laid out a template for portals for communicating lead data and information.

More and more people are now searching for real estate online, and they often provide their information to the agent through a form or a website. The provided information is turned into an email and sent to the real estate agent. Without Lead Metadata, entering this information into a database becomes a manual process, and it's difficult to use other software tools to parse the text and collect the right information.

Without the standard, automation becomes challenging as every portal has a unique email format, while some have different formats for different property types. Moreover, email formats keep evolving and changing over time while email clients also update the way emails are formatted. That's why Lead Metadata has become a must-have standard for all real estate agents and businesses.

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The specification allows real estate businesses to capture all the relevant information about the lead accurately, including its source, type, email address, contact number, name, MLS number of the property, address, message, and more. Gathering all this information accurately through an automated process, businesses don't have to spend time and financial resources on manually entering the information in their database.

This convenience and efficiency allow them to reduce their cost, increase productivity, and spend their valuable resources on operations that have more potential of turning into sales. Ultimately, this helps businesses in bringing in more revenue and driving business growth.

The ease of use of this specification means any coder with a rudimentary understanding of HTML can use the tags to automate the process of collecting leads through dozens of sources. The syntax is easy and straightforward, which can be easily read and comprehended by a human. If a real estate business or agent wants certain information that's not covered by standard tags, they can also introduce up to 100 custom fields to collect the data they are looking for.

Lead Metadata (real estate) features:

  • Industry Standard Specification

    Lead Metadata is an industry-wide standard that means real estate businesses can collect data from a variety of sources without any hassle.

  • Simple HTML Meta Tags

    The specification can be used with simple and straightforward HTML Meta Tags, which don't require in-depth knowledge of programming languages.

  • Automate Lead Data Collection

    Through Lead Metadata integration, businesses can automate their lead collection process and focus on revenue-generating tasks.

  • Cut Down Manual Labor Cost

    Getting rid of manual lead information data entry means real estate businesses can save their financial resources while being more efficient.


Discover all the possible integrations for Lead Metadata (real estate)

Want to get the most out of Lead Metadata (real estate)? Here’s the always-updated list of the most requested Lead Metadata (real estate) integrations:

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