Streamline your data management process with the Salesforce® + Lead Metadata (real estate) integration

Salesforce® provides a powerful, convenient, and simple Web services API for interacting with Lightning Platform.

Salesforce® uses the same underlying data model and standard objects as those in SOAP API. REST API also follows the same limits as SOAP API.

The Salesforce® advantages include ease of integration and development, and it’s an excellent choice of technology for use with mobile applications and Web 2.0 projects. To use the API requires basic familiarity with software development, web services, and the Salesforce user interface.

Lead Metadata is a standard format used in Real Estate market. Nowadays a lot of people search for buying homes online. In order to supply this online demand, lead generation websites were born with the aim to connect potential customers to real estate agents.

Lead Metadata has been developed to to identify a unique format for leads’ information, prescribing a way to transport prospects’ data (email, telephone number, etc.) from vendors (such as a real-estate search portals), to consumers (including real estate CRMs). The problem is that, when a software can’t load the leads’ information properly, it’s not possible for real estate agents to manage such data.

Thanks to Lead Metadata, the market players can get the leads from the major lead generation websites and automatically extract the information they need, in order to better manage their leads through their CRMs/email marketing softwares.