Generate more leads with the Bitrix24 Webhook + Lead Metadata (real estate) integration

Bitrix24 is a popular project management tool, this app offers tools such as a CRM, project management, time management, document management, and tasking in a social-style environment that includes content sharing, instant messaging, commenting, liking, and user profiles.

Bitrix24 makes communications simple with social features such as comments and liking, and automated processes like notifications, assisted reporting, and subscriptions to groups or discussions. Moreover, Bitrix24 offers practical solutions to manage a company online. There are precise and flexible tools for each operation such as tasks, sales processing and reports. Standard workflows (Leave Requests, Business Trips, Expenses, Purchases, General Requests) are included Bitrix24 Standard and Professional plans. Any time your employees need to ask for leave, submit expenses, request technical assistance or put a purchase request in, they can do it.

Bitrix24 lets you create posts from emails and add email recipients to your posts. Participating in discussion is as easy as replying to an email or clicking "Add Comment" button that takes external users to a special secure web page. To create new post from email, simply forward it to a special address listed in employee profile. No matter which collaboration tool you choose intranet, extranet or email everything will be indexed and stored inside your Bitrix24 account.

Lead Metadata is a standard format used in Real Estate market. Nowadays a lot of people search for buying homes online. In order to supply this online demand, lead generation websites were born with the aim to connect potential customers to real estate agents.

Lead Metadata has been developed to to identify a unique format for leads’ information, prescribing a way to transport prospects’ data (email, telephone number, etc.) from vendors (such as a real-estate search portals), to consumers (including real estate CRMs). The problem is that, when a software can’t load the leads’ information properly, it’s not possible for real estate agents to manage such data.

Thanks to Lead Metadata, the market players can get the leads from the major lead generation websites and automatically extract the information they need, in order to better manage their leads through their CRMs/email marketing softwares.