Streamline your data management process with the Oracle Call Interface + Acoustic (IBM Silverpop) integration

The Oracle Call Interface (OCI) is an application programming interface (API) that allows applications written in C to interact with one or more Oracle Servers. OCI gives your programs the capability to perform the full range of database operations that are possible with Oracle8 Server, including SQL statement processing and object manipulation.

Data Guard provides the management, monitoring, and automation software to create and maintain one or more synchronized copies of a production database to protect Oracle data from failures, disasters and data corruptions. Moreover Oracle Advanced Analytics execute powerful computations to the database resulting in dramatic improvements in information discovery, scalability, security, and savings.

Oracle Label Security uses row level data classifications to enforce access controls restricting users to only the data they are allowed to access. It enables organizations to control their operational and storage costs by enabling data with different levels of sensitivity to co-mingle within the same database.

Acoustic is a digital marketing software studied to help businesses that benefit from AI and automation to take their activities to the next level.

With Acoustic companies will be able to automatically trigger any marketing activities and messages based on users’ behavior and AI recommendations. Moreover, marketers can create the most personalized messages to provide the best customer experience and increase conversions and engagement.

Thanks to Acoustic will make it possible to grow revenue and increase sales by understanding and analyzing web and mobile experience to enhance content and marketing tactics.