Streamline your data management process with the Oracle Eloqua + Acoustic (IBM Silverpop) integration

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.

Acoustic is a digital marketing software studied to help businesses that benefit from AI and automation to take their activities to the next level.

With Acoustic companies will be able to automatically trigger any marketing activities and messages based on users’ behavior and AI recommendations. Moreover, marketers can create the most personalized messages to provide the best customer experience and increase conversions and engagement.

Thanks to Acoustic will make it possible to grow revenue and increase sales by understanding and analyzing web and mobile experience to enhance content and marketing tactics.