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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is Acoustic (IBM Silverpop)
Acoustic is a digital marketing software studied to help businesses that benefit from AI and automation to take their activities to the next level.
Benefits of using Acoustic (IBM Silverpop)
With Acoustic companies will be able to automatically trigger any marketing activities and messages based on users’ behavior and AI recommendations. Moreover, marketers can create the most personalized messages to provide the best customer experience and increase conversions and engagement.
Why should I use Acoustic (IBM Silverpop)
Thanks to Acoustic will make it possible to grow revenue and increase sales by understanding and analyzing web and mobile experience to enhance content and marketing tactics.
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