Streamline your data management process with the Oracle Eloqua + BoomTownROI integration

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.

Boom Town ROI is a leading real estate platform specifically designed to combine the best lead generation practices, advanced CRM technology, and consumer-facing websites.

BoomTownRoi offers three core products: BoomTown LAUNCH and BoomTown GROW, which are the marketing solutions for Agents and small teams, and BoomTown ADVANCE which is deal for Mid-Sized Teams & Brokerages. BoomTownRoi allows real estate agencies and brokers to: Capture and convert homebuyers With BoomTownRoi it is possible to create real-estate oriented websites that captivate homebuyers effortlessly.

BoomTownRoi helps realtors and agency to generate more potential clients through professional lead generation services and 3rd party integration tools. Connect with your leads with a predictive CRM The in-build CRM allows you to track every action leads take on your website and increases your agents’ potentials with insights, stats and reports. Automate your campaigns The automated email marketing campaigns allow you to nurture your leads and follow up them, until they are ready to buy. Click here to learn more about BoomTownRoi