Streamline your data management process with the Oracle Eloqua + CDK Global Autoline integration

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.

CDK Global is the leading provider of technology and business solutions for the automotive retail industry. Autoline DMS (Dealer Management System) is the market leader and has more production interfaces than any other DMS.

Reaching your business goals is easier with CDK Global as Autoline's DMS provides the tools you need to increase your profits, increase revenue, increase productivity, reduce expenses and increase customer satisfaction in every area of your business. All from a single system.

Autoline is a flexible and scalable solution that can support the day-to-day management of an entire dealership, from small single site operations to multi-site, multi-franchise organizations and everything in between. CDK Global has extensive experience in the automotive industry, which is essential to support your business.