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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is Dealer Lead Track
Dealer Lead Track is a Customer relationship management tool (CRM) specifically designed for car dealers of any size.
Benefits of using Dealer Lead Track
Dealer Lead Track provides a simple and effective web-based CRM - Internet lead management system, that car dealers can use in order to bring new leads to their businesses and follow up them through your entire sales process. From initial contact to the sale, Dealer Lead Track help you manage your prospective clients, by understanding their needs and distributing them to the right members of your sales team. The entire process is made easy. Assigning leads to your staff members requires you just one click.
Why should I use Dealer Lead Track
With Dealer Lead Track you can maximize your marketing effort while focusing on what matters for your business, by setting up automatic email marketing campaigns to your customers, autoresponders, calendar reminders and much more. Moreover, Dealer Lead Track provides you reports and analysis tools about the sales staff activity and advertising results, which helps you understand strength points and weaknesses of your sales processes.
Berwick Motor Group is a car dealership network, the goal of Berwick was to generate leads for their used car clearance campaign. Thanks to LeadsBridge and Facebook lead Ads,Berwick decreasing the cost per lead up to -65%