Streamline your data management process with the Oracle Eloqua + DealerSocket integration

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.

Dealer Socket is an automotive software solution that allows car dealers and automotive business teams to manage sales opportunities better. The tools offered by Dealer Socket provide sales and marketing team members to use the most advanced communication tools to build the most efficient campaigns through all your marketing channels.

Thanks to DealerSocket's CRM and product suite, car dealers can automate their entire sales process. The CRM enables you to manage the whole lifecycle of your customers, from lead generation to retention. Dealer Socket’s CRM is specifically designed to automate follow up with leads and customers, tracking their interaction with your brand and analyzing your results.

Thanks to CRM’s tracking tools, your marketing can be analyzed and grow in terms of efficiency and ROI. However, Dealer Socket’s CRM uses the smartest technology to manage all phone, web, and walk-in traffic, establishing long-lasting relationships with your clients through the most suitable device.