Streamline your data management process with the Oracle Eloqua + Dominion Dealer Solutions integration

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.

Dominion Dealer Solutions is an end-to-end technology specifically designed for dealers which lets you control and manage your business effortlessly, in order to achieve more results in terms of efficiency, productivity and sales.

Dominion Dealer Solutions, in fact, provide a wide range of products and services that allow you to stay connected to your team and employees, define your sales processes and take care of your customers. Dominion Autobase CRM and Dominion Web Control (™) The Dominion Autobase CRM is the tool that helps auto dealers generate profitable customer relationships. Dominion Web Control (™) is the tool designed to manage your internet leads, certified by every car manufacturer, which “brings your customers from internet to your showroom”.

Through these tools,you can track and manage your sales process and take the right decisions day-by-day, increasing your closing rates. By planning the marketing activity and sharing the processes with your team, in every moment you can identify the next step that brings each customer closer to the sale. A built-in reporting tool let you track the results and evaluate your lead and sales team performance. By having a detailed overview of such activities, the process of optimizing your employees’ work becomes much easier.