Streamline your data management process with the Oracle Eloqua + HigherGear integration

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.

HigherGear is a CRM designed to help you to increase and optimize your dealership's selling process, in order to close more deals. HigherGear is different than other CRMs, because it’s build around car dealers’ needs. Easy interface HigherGear provides a user friendly interface that allows car dealers and their teams to focus on their clients.

Such interface gives you an overview of your sales processes, in order to understand what works and what not. Manage your team’s work Your sales processes involve your entire team.

With HigherGear you can manage your team members’ job, giving them the ability to be productive and connected with prospective clients. Track your results HigherGear is designed to help you reach your goals. For this reason, you can easily track your results using the most advanced reporting tools (which are always up-to-date). By tracking more, you’ll bring back more, without losing a single opportunity. Logo: http://www.onecommand.com/what-we-do-auto/highergear-crm