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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is Omnisend
Omnisend is an eCommerce marketing automation platform that provides an omnichannel marketing strategy for businesses. The software combines email, SMS, social media, and other channels into one platform so that marketers can reach more customers and increase revenue.
Benefits of using Omnisend
Omnisend helps its users expand their subscriber list with a wide variety of subscription forms and send conversion newsletters created with the easy to use editor. Omnisend has deep integration with popular eCommerce platforms like Shopify, Shopify Plus, BigCommerce, Woocommerce, and more, making it ready to use.
Why should I use Omnisend
The software offers intelligent reporting capabilities, so you'll instantly know the numbers behind your campaigns' performance. The platform's reporting capabilities also include dashboards and real-time click maps, so you get all the information you need to analyze your campaigns.
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