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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is Optivo
Optivo is a cloud-based email marketing software designed for businesses of any size, that allows you to increase your sales volume and grow your profit by building powerful email and multichannel campaigns. Optivo, in fact, enables you to connect with your audience and engage with your contact’s base, by addressing with personal emails and relevant contents.
Benefits of using Optivo
Optivo gives you the ability to start a one-on-one dialogue with your lists. Moreover, Optivo is really easy-to-use. You can create emails, campaigns and automations using a simple and quick drag and drop builder. This graphical user interface allows you to always have a one-shot campaign in sight, which makes Optivo so flexible. Consequently, you’ll be able to optimize the sales processes, run a/b tests for improving conversion rates, remove or add new sequences within minutes, and much more. With email marketing, you don’t need to re-invent the wheel.
Why should I use Optivo
If you are a business owner and you want to get quick results, Optivo can provide you an entire template kit, full of templates and proven models to improve your communication without effort.
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