Generate more leads with the Facebook Lead Ads + Optivo integration

Facebook Lead Ads are a type of ads specifically designed to collect leads. Facebook Lead Ads are so much more than just a form because this kind of advertisement can help you drive objectives from the top of the funnel, such as Brand Awareness and Reach, to customer acquisition.

A significant benefit that characterizes Facebook Lead Ads is the simplicity of the lead generation process, compared to traditional ads that direct to the landing pages of the website. When users click on a Facebook Lead Ads, immediately display a registration form to insert their data, without leaving the social network, moreover, all registration forms are pre-filled automatically.

The innovative aspect of the pre-filled forms and the simplicity of the announcements are two important Facebook Lead Ads' features. Also, keep in mind that Facebook Lead Ads are optimized for mobile browsing and allow advertisers to collect leads from smartphones and tablets easily. Moreover, user data is automatically added by Facebook, which takes them from their profiles.

Optivo is a cloud-based email marketing software designed for businesses of any size, that allows you to increase your sales volume and grow your profit by building powerful email and multichannel campaigns. Optivo, in fact, enables you to connect with your audience and engage with your contact’s base, by addressing with personal emails and relevant contents.

Optivo gives you the ability to start a one-on-one dialogue with your lists. Moreover, Optivo is really easy-to-use. You can create emails, campaigns and automations using a simple and quick drag and drop builder. This graphical user interface allows you to always have a one-shot campaign in sight, which makes Optivo so flexible. Consequently, you’ll be able to optimize the sales processes, run a/b tests for improving conversion rates, remove or add new sequences within minutes, and much more. With email marketing, you don’t need to re-invent the wheel.

If you are a business owner and you want to get quick results, Optivo can provide you an entire template kit, full of templates and proven models to improve your communication without effort.