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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is Optivo
Optivo is a cloud-based email marketing software designed for businesses of any size, that allows you to increase your sales volume and grow your profit by building powerful email and multichannel campaigns. Optivo, in fact, enables you to connect with your audience and engage with your contact’s base, by addressing with personal emails and relevant contents.
Benefits of using Optivo
Optivo gives you the ability to start a one-on-one dialogue with your lists. Moreover, Optivo is really easy-to-use. You can create emails, campaigns and automations using a simple and quick drag and drop builder. This graphical user interface allows you to always have a one-shot campaign in sight, which makes Optivo so flexible. Consequently, you’ll be able to optimize the sales processes, run a/b tests for improving conversion rates, remove or add new sequences within minutes, and much more. With email marketing, you don’t need to re-invent the wheel.
Why should I use Optivo
If you are a business owner and you want to get quick results, Optivo can provide you an entire template kit, full of templates and proven models to improve your communication without effort.