Streamline your data management process with the Oracle Eloqua + VinSolutions integration

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.

VinSolutions is a customer relationship management platform specifically designed for automotive businesses. Thanks to this software, you can connect with your audience, engage your leads and increase your sales volume. With VinSolutions, the car-buying process is made simple. The CRM, in fact, allows you to get the data you need to address the potential clients in perfect timing, with the right follow up.

Moreover, you can bring your customers back to your dealership, by setting up one or more follow up campaigns that nurture them and increase your customers lifetime value. By doing so, you’ll be able to make more sales and offer your services, while maintaining a great relationship with your clients.

VinSolutions Connect CRM boosts the productivity of your entire team, by monitoring your sales staff activity and assigning them the right tasks. Moreover, the CRM allows you to segmentate your customers’ database and personalize their experience, focusing on their specific needs and desires.