Streamline your data management process with the Pardot + elead integration

Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.

With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.

Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.

elead is a CRM platform designed for automotive retail industries and car dealerships of all sizes. Flexible, robust, and easy to use, the platform is ideal for automotive dealer groups and franchised and independent dealership retailers. This tool aims to help automotive shops and car dealers increase their sales and maximize their profits by enabling them to provide customers with great buying experiences. elead makes the process of purchasing cars and requesting services convenient and efficient by allowing customers to do it from their mobile devices. The software enables users to provide all the information that their customers need, so they will be able to buy cars that fit their lifestyle, personality, and user preference. Furthermore, elead offers data mining features, which allow users to utilize third-party data and other online resources that will help them search for sales and lease opportunities.

The CRM platform helps users evaluate their cars to offer a competitive advantage on the market. elead also provides the possibility of directing leads from different communication channels, so that users can apply the most suitable follow-up for their requests, instantaneous in the short or long term. Users will also be able to respond quickly to their contacts. As for the functionality of this software, one of the most important of elead is the ability to contact its customers immediately. Through the help of the platform's data mining technology, users will be able to quickly identify these customers and launch service marketing campaigns to reach them.

elead also offers an Internet lead management feature that works with the platform's car inventory tools and mobile sales app. With this feature, users will be able to send vehicle information, electronic brochures, and photos to their customers and leads. They can do this quickly because the platform allows them to access their inventory of new and used cars easily.